About Us
Founded in 1977, People began making toys in 1982 and has since become a leader in Japan’s toy industry, known for crafting innovative and educational products.
Our designs are the result of in-depth studies of children’s natural curiosity. By understanding what truly engages them, we create toys that align with their developmental needs while maintaining originality and quality.
At People, we prioritize safety, durability, and playfulness in every design, ensuring our toys provide endless fun and peace of mind for families. We are committed to creating toys that place the child at the center, inspiring them to learn, grow, and explore.
Our Magic Ingredients
with Tiny
Observations
Let’s put ourselves
in the baby’s shoes!
At People, we spend our time watching, learning, and uncovering the hidden wonders in a child’s everyday adventures. These discoveries become the heart of every toy we create.
the Final Say
our toys—over and over—
until they're just right.
Who better to judge a toy than the real experts—kids! Every one of our toys gets put to the test by curious little hands… and mouths.
Our top priority is simple: to make toys kids will truly enjoy. That’s why every People product is designed to hit the “curiosity” spot.
Sound for All
(Important: Never leave children unsupervised during playtime)
Our Product Lines
Company Profile
| Company | People Co., Ltd. |
|---|---|
| Founded | 1977 (Entered the toy industry in 1982) |
| Business Focus | Research, development, and sales of toys for infants and toddlers |
| Employees | 47 |
| Head Office | 2-15-5 Higashinihonbashi, Chuo-ku, Tokyo 103-0004, Japan |
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